WINfluence is Kristi Huss's travel-rooted take on Develop Influence, one of the six High Performance habits, with a W added on purpose. It isn't built on sales incentives alone. It's built on purposeful progress:

Suppliers win because advisors gain the pathway and the courage to pursue bigger opportunities and think bigger than they have, with that supplier as a partner in the growth, not just a line item.

Advisors win because they have a way to implement it into their own business, whatever that looks like. Solopreneur, agency owner, large team, independent contractors, employees, travel advisor business models vary enormously, and the information and inspiration advisors typically gain doesn't account for how it's going to work with where their business actually is. The WAYfinding Method does, because the map is built around each person's actual business, not a generic one.

That's exactly what makes FAMs and events such an important part of a successful advisor's business: the connection they create. The WAYfinding Method simply takes it further. When paired with an event or FAM, it serves a dual-purpose: instead of going to a separate conference or program just to work on your goals, that work happens right inside travel you're already doing. That's another way ROI increases for both the supplier and the advisor at the same time, from the same trip.

And travelers win too: they get to experience and benefit more fully from what the supplier and destination actually offer. The growth isn't only in sales. It's in the reach of what clients get to experience.